About Us
Since 2025, we have been bringing the world the best natural mycelium experience, guided by a deep respect for innovation and nature. By combining organic processes with forward-thinking design, we create products that enhance perception in a natural and responsible way.
At the heart of our work is mycelium — a powerful natural network that allows us to develop our signature product: the mycelium bar, also known as the magic bar. This innovative product reflects our belief that true innovation works best when it grows from nature itself. Rather than relying on artificial methods, we work with natural systems to deliver experiences that feel authentic, organic, and aligned with our values.
The mycelium bar (magic bar) is designed to showcase the strength, versatility, and intelligence of mycelium. It represents a new way of enhancing perception through natural materials, while maintaining a strong connection to sustainability, quality, and craftsmanship.
Based in the Netherlands, we operate at the intersection of nature, innovation, and experience design. From this foundation, we aim to shape a future where products like the mycelium bar—also recognized as the magic bar—help redefine how natural materials are used and perceived worldwide.
We are committed to enhancing perception in a natural and organic way, without losing touch with our essence. For us, innovation is not about replacing nature, but about amplifying its potential through thoughtful design and responsible production.
Our mission is to create innovative, nature-driven mycelium solutions that feel as good as they are responsible — now and for generations to come.
25.000+
10
Years of experience
Happy clients
“If you push through that feeling of being scared, that feeling of taking risk, really amazing things can happen."
Marissa Mayer, businesswoman and investor